What is a WhatsApp Green Tick Verification?

Jascha Zittel

Have you ever wondered how some businesses and organizations on WhatsApp have a green tick next to their name? This green tick represents their verified status, indicating that they are genuine and trustworthy. At Mercu, we support our customers in applying for their green tick verification.

Understanding the WhatsApp Green Tick Verification

What is WhatsApp Green Tick Verification?

WhatsApp green tick verification is a process through which businesses can authenticate their presence on the platform. It involves submitting an application to WhatsApp for review, after which they determine if your business meets their verification criteria. Once approved, a green tick will appear next to your business name, giving your customers confidence that they are interacting with an authentic account.

When it comes to online communication, trust is of utmost importance. With the rise of digital scams and impersonations, it has become crucial for businesses to establish their authenticity.

WhatsApp's green tick verification provides a solution to this problem. By going through the verification process, businesses can prove that they are genuine, giving their customers peace of mind.

Preparing for the WhatsApp Verification Process

Ensuring Your Account Meets WhatsApp's Criteria

Before you begin the application process, it's crucial to ensure that your account meets WhatsApp's criteria for verification. Firstly, make sure that your business is based in the country where you are applying, as WhatsApp verification is country-specific. Secondly, ensure that your account is active and in compliance with WhatsApp's terms of service. Finally, verify that your account has a consistent and clear presence on WhatsApp, including an up-to-date profile picture and business description.

Gathering Necessary Information for the Application

When applying for WhatsApp green tick verification, it is essential to have all the necessary information prepared. This includes providing your business name, contact details, business category, and a brief description of your offerings. Additionally, you may need to provide supporting documents, such as business licenses or registrations, to validate your application. Ensure that you have all these details readily available to avoid delays in the application process.

Step-by-Step Guide to Applying for WhatsApp Green Tick Verification

Requirements for Green Tick Verification

To apply for a green tick verification, you must have the following:

  1. Register for the WhatsApp Business API and set up a business account through a Business Solution Provider like Mercu
  2. Verify your Business on Meta Business Manager
  3. Get your WhatsApp number’s display name approved

Request Verification via Meta Business Manager

  1. In your META Business Manager, go to Business Settings -> WhatsApp Accounts -> WhatsApp Manager.
  2. Under Account tools, select ‘phone number’.
  3. On the next page, you’ll find your WhatsApp account details. Click the ‘Settings’ icon to proceed.
  4. Click ‘Profile’, fill in all the details and click the ‘Submit Request’ button.
  5. Once the request is submitted, you can see that your request is in review status.

What to Expect After Applying for WhatsApp Verification

Understanding WhatsApp's Review Process

After submitting your verification request, WhatsApp will review your application and assess whether your business meets their criteria. The review process might take some time, so it's important to be patient. WhatsApp aims to maintain the authenticity of the platform by thoroughly evaluating each application.

Possible Outcomes of Your Verification Request

Once WhatsApp has reviewed your verification request, there are several possible outcomes. If your application is approved, congratulations! You will receive the coveted green tick verification badge, indicating that your business is verified. However, if your application is rejected, don't lose hope. You can review the reasons for rejection and make the necessary adjustments before reapplying. Remember, continuous improvement is key to achieving verification.

Troubleshooting Common Issues with WhatsApp Verification

Dealing with a Rejected Verification Request

If your verification request is rejected, don't get discouraged. Carefully review the reasons provided by WhatsApp for the rejection and work on addressing any issues. It could be something as simple as incomplete information or missing documentation. Make the necessary adjustments and reapply, ensuring that you adhere to all the guidelines provided by WhatsApp.

Obtaining a Green Tick Verification with Mercu

When you create an account with Mercu, we make it easy for you to obtain your green tick verification by handling all the steps required.

That’s right, all the steps.

Our team will setup a number on your behalf and guide you through the process of verifying your Meta Business Manager account (if not already obtained).

Sounds simple?

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