Retail

How Decathlon Singapore reduced time-to-hire by 76% and increased interview attendance 1.6x with Mercu

Decathlon, the leading global sporting goods brand, is committed to delivering an exceptional retail experience—a mission that begins with hiring the best retail staff. 

Singapore's fast-moving and ultra-competitive job market posed a unique set of challenges, and Decathlon store leaders needed help with recruitment, providing a consistent candidate experience across stores, and responding promptly to new applications.

The Challenge: Inconsistent candidate experience, slow response times, and high admin overhead

Decathlon Singapore faced several obstacles in its recruitment process:

  • Inconsistent candidate experiences across different stores;
  • Slow application processing and delayed response times;
  • Store leaders spending valuable time on recruitment admin tasks, detracting from serving customers and team members on the floor.
We wanted to give everyone who considers to join us a unique, consistent and sporty recruitment experience that is reflective of our brand and what we do everyday.

-- Arjun Mutreja, Head of People

The Solution: Mercu's Conversational Recruitment Platform

To address these challenges, Decathlon turned to Mercu for our chat-based, AI-enabled recruitment automation platform. 

Out-of-the-box, Mercu offered:

  • A seamless integration with Workable, Decathlon's existing applicant tracking system; 
  • Automated interview scheduling, reminders, and engagement via WhatsApp;
  • An on-demand AI assistant to respond to candidate inquiries in real-time, using Decathlon's tone-of-voice.

The Results: A Leap Forward in Recruitment Efficiency

The adoption of Mercu brought about remarkable improvements in Decathlon Singapore's hiring process:

  • The average time-to-hire for retail staff dropped from 30 days to just seven days;
  • Interview attendance rates soared by 33 percentage points, reaching an 87% show-up rate on average;
  • Both store leaders and the recruitment team saved hundreds of hours each month on candidate outreach and admin tasks; and
  • The AI assistant instantly answered over 92% of inbound candidate questions.
"The implementation of Mercu has been a game-changer for us. It's not just about the time savings; it's about the consistency and quality of the candidate experience. We've set a new benchmark in retail hiring, and the positive feedback from candidates clearly reflects that."

-- Miléna Osika, Talent Acquisition Leader

Discover the Mercu Advantage

Experience the transformative power of Mercu in your recruitment process. Get in touch to learn how we can help you streamline your hiring, improve candidate engagement, and achieve remarkable results like Decathlon Singapore.

https://www.decathlon.sg/
Headquarters
Singapore
Challenge
Consistent candidate experience, reduced time-to-hire, and improved interview attendance.
Solution
Use Mercu Hire for automating high-volume hiring of retail staff and answering candidate questions via AI; fully integrated with Workable.
Results
Decathlon Singapore reduced time-to-hire to 7 days, increased interview attendance by 33%, and enhanced candidate experience.
https://www.decathlon.sg/
Headquarters
Singapore
Challenge
Consistent candidate experience, reduced time-to-hire, and improved interview attendance.
Solution
Use Mercu Hire for automating high-volume hiring of retail staff and answering candidate questions via AI; fully integrated with Workable.
Results
Decathlon Singapore reduced time-to-hire to 7 days, increased interview attendance by 33%, and enhanced candidate experience.

Decathlon, the leading global sporting goods brand, is committed to delivering an exceptional retail experience—a mission that begins with hiring the best retail staff. 

Singapore's fast-moving and ultra-competitive job market posed a unique set of challenges, and Decathlon store leaders needed help with recruitment, providing a consistent candidate experience across stores, and responding promptly to new applications.

The Challenge: Inconsistent candidate experience, slow response times, and high admin overhead

Decathlon Singapore faced several obstacles in its recruitment process:

  • Inconsistent candidate experiences across different stores;
  • Slow application processing and delayed response times;
  • Store leaders spending valuable time on recruitment admin tasks, detracting from serving customers and team members on the floor.
We wanted to give everyone who considers to join us a unique, consistent and sporty recruitment experience that is reflective of our brand and what we do everyday.

-- Arjun Mutreja, Head of People

The Solution: Mercu's Conversational Recruitment Platform

To address these challenges, Decathlon turned to Mercu for our chat-based, AI-enabled recruitment automation platform. 

Out-of-the-box, Mercu offered:

  • A seamless integration with Workable, Decathlon's existing applicant tracking system; 
  • Automated interview scheduling, reminders, and engagement via WhatsApp;
  • An on-demand AI assistant to respond to candidate inquiries in real-time, using Decathlon's tone-of-voice.

The Results: A Leap Forward in Recruitment Efficiency

The adoption of Mercu brought about remarkable improvements in Decathlon Singapore's hiring process:

  • The average time-to-hire for retail staff dropped from 30 days to just seven days;
  • Interview attendance rates soared by 33 percentage points, reaching an 87% show-up rate on average;
  • Both store leaders and the recruitment team saved hundreds of hours each month on candidate outreach and admin tasks; and
  • The AI assistant instantly answered over 92% of inbound candidate questions.
"The implementation of Mercu has been a game-changer for us. It's not just about the time savings; it's about the consistency and quality of the candidate experience. We've set a new benchmark in retail hiring, and the positive feedback from candidates clearly reflects that."

-- Miléna Osika, Talent Acquisition Leader

Discover the Mercu Advantage

Experience the transformative power of Mercu in your recruitment process. Get in touch to learn how we can help you streamline your hiring, improve candidate engagement, and achieve remarkable results like Decathlon Singapore.

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