Decathlon, the leading global sporting goods brand, is committed to delivering an exceptional retail experience—a mission that begins with hiring the best retail staff.
Singapore's fast-moving and ultra-competitive job market posed a unique set of challenges, and Decathlon store leaders needed help with recruitment, providing a consistent candidate experience across stores, and responding promptly to new applications.
The Challenge: Inconsistent candidate experience, slow response times, and high admin overhead
Decathlon Singapore faced several obstacles in its recruitment process:
- Inconsistent candidate experiences across different stores;
- Slow application processing and delayed response times;
- Store leaders spending valuable time on recruitment admin tasks, detracting from serving customers and team members on the floor.
We wanted to give everyone who considers to join us a unique, consistent and sporty recruitment experience that is reflective of our brand and what we do everyday.
-- Arjun Mutreja, Head of People
The Solution: Mercu's Conversational Recruitment Platform
To address these challenges, Decathlon turned to Mercu for our chat-based, AI-enabled recruitment automation platform.
Out-of-the-box, Mercu offered:
- A seamless integration with Workable, Decathlon's existing applicant tracking system;
- Automated interview scheduling, reminders, and engagement via WhatsApp;
- An on-demand AI assistant to respond to candidate inquiries in real-time, using Decathlon's tone-of-voice.
The Results: A Leap Forward in Recruitment Efficiency
The adoption of Mercu brought about remarkable improvements in Decathlon Singapore's hiring process:
- The average time-to-hire for retail staff dropped from 30 days to just seven days;
- Interview attendance rates soared by 33 percentage points, reaching an 87% show-up rate on average;
- Both store leaders and the recruitment team saved hundreds of hours each month on candidate outreach and admin tasks; and
- The AI assistant instantly answered over 92% of inbound candidate questions.
"The implementation of Mercu has been a game-changer for us. It's not just about the time savings; it's about the consistency and quality of the candidate experience. We've set a new benchmark in retail hiring, and the positive feedback from candidates clearly reflects that."
-- Miléna Osika, Talent Acquisition Leader
Discover the Mercu Advantage
Experience the transformative power of Mercu in your recruitment process. Get in touch to learn how we can help you streamline your hiring, improve candidate engagement, and achieve remarkable results like Decathlon Singapore.
Decathlon, the leading global sporting goods brand, is committed to delivering an exceptional retail experience—a mission that begins with hiring the best retail staff.
Singapore's fast-moving and ultra-competitive job market posed a unique set of challenges, and Decathlon store leaders needed help with recruitment, providing a consistent candidate experience across stores, and responding promptly to new applications.
The Challenge: Inconsistent candidate experience, slow response times, and high admin overhead
Decathlon Singapore faced several obstacles in its recruitment process:
- Inconsistent candidate experiences across different stores;
- Slow application processing and delayed response times;
- Store leaders spending valuable time on recruitment admin tasks, detracting from serving customers and team members on the floor.
We wanted to give everyone who considers to join us a unique, consistent and sporty recruitment experience that is reflective of our brand and what we do everyday.
-- Arjun Mutreja, Head of People
The Solution: Mercu's Conversational Recruitment Platform
To address these challenges, Decathlon turned to Mercu for our chat-based, AI-enabled recruitment automation platform.
Out-of-the-box, Mercu offered:
- A seamless integration with Workable, Decathlon's existing applicant tracking system;
- Automated interview scheduling, reminders, and engagement via WhatsApp;
- An on-demand AI assistant to respond to candidate inquiries in real-time, using Decathlon's tone-of-voice.
The Results: A Leap Forward in Recruitment Efficiency
The adoption of Mercu brought about remarkable improvements in Decathlon Singapore's hiring process:
- The average time-to-hire for retail staff dropped from 30 days to just seven days;
- Interview attendance rates soared by 33 percentage points, reaching an 87% show-up rate on average;
- Both store leaders and the recruitment team saved hundreds of hours each month on candidate outreach and admin tasks; and
- The AI assistant instantly answered over 92% of inbound candidate questions.
"The implementation of Mercu has been a game-changer for us. It's not just about the time savings; it's about the consistency and quality of the candidate experience. We've set a new benchmark in retail hiring, and the positive feedback from candidates clearly reflects that."
-- Miléna Osika, Talent Acquisition Leader
Discover the Mercu Advantage
Experience the transformative power of Mercu in your recruitment process. Get in touch to learn how we can help you streamline your hiring, improve candidate engagement, and achieve remarkable results like Decathlon Singapore.
